Insidious Chapter 2: Poster evaluation

One of the first things to note from this film poster is the expressions on the people. they all are showing some form of fear whether it be though there facial expression like on the women and small child. Or whether it be through body language like the boy who is hiding his face from the camera.
Another thing to note from this poster is that the woman is holding a hammer like its a weapon. this insinuates that these characters are going to be in danger throughout the film.
Also this trailer focuses on two main colours, black and red. this is important to note because of the connotation of these colours. black connotes death whilst red connotes danger and blood. This makes these colours perfect for a horror poster as it is easy for the audience to look at this poster and just by the colours they can associate it with a horror film.
A rather strange aspect of this poster is that the title is facing vertically as opposed to horizontally. However perhaps this has been done to highlight the unnatural/supernatural nature of this film.
Finally just above the image of the hammer there is a slogan that says "IT WILL TAKE WHAT YOU LOVE MOST." by saying with no verification of what "it"  is this creates a sense of mystery in the film and makes the audience want to see and know more.