Marketing campaign: Carrie

The genre our group selected to base our trailer on was horror, therefore I thought to look into the different way as to which company's market there films.
After much research I found what I considered to be the far more intriguing method of advertisement.
The marketing team of the film Carrie opted to use a viral marketing campaign in which they set up an elaborate prank of a girl with 'special powers' manipulating object in a coffee shop, the powers being similar to that shown within the film Carrie itself it is not till the very end of the video that you notice that this video is in fact an advertisement so by then the audience is completely encapsulated by the video. As of today this marketing campaign has been a resounding success having 54,183,700 views.