Asylum: movie magazine

movie poster

Asylum: Trailer titles

Even throughout out trailer we almost want to tell a story. Therefore we decided as a group that we were going to insert titles at certain intervals chronologically saying what was going to happen in the film without giving away any spoilers. We also made each title end in 'ED', this is so that they could all be easily associated with one another.

Marketing campaign: Carrie

The genre our group selected to base our trailer on was horror, therefore I thought to look into the different way as to which company's market there films.
After much research I found what I considered to be the far more intriguing method of advertisement.
The marketing team of the film Carrie opted to use a viral marketing campaign in which they set up an elaborate prank of a girl with 'special powers' manipulating object in a coffee shop, the powers being similar to that shown within the film Carrie itself it is not till the very end of the video that you notice that this video is in fact an advertisement so by then the audience is completely encapsulated by the video. As of today this marketing campaign has been a resounding success having 54,183,700 views.

classification clarification

We originally intended for our trailer to be categorised as a red band trailer, (adult content, not suitable for children) However after reviewing our footage we noticed that we did not include enough adult content to be classified as a red band trailer so in stead we used the green band on our trailer, (suitable for all audiences).

Asylum: trailer music

This is the song as a group we decided we wanted to use as the background music for our horror trailer. We chosen this song as it is an easily recognizable being based on a famous nursery rhyme, however it has been composed into a very sinister creepy tone which we feel that the slow tempo song coupled with the fast cutting tempo of our trailer, can create the disturbing disorientating  feeling we are aiming for with our trailer

Movie title change

We had previously named our movie project 'Glenburn' based upon the name of the school that we filmed in Skemsdale. However it was brought to our groups attention after a meeting with the schools head techer and site manager that they did not want their school being associated name wise with a horror film. Therefore after much discussion we as a group decided to change the name of our project to Asylum based upon the plot of our film being a group of teenage boys being trapped and hunted in a mental institute.