movie poster

Asylum: Trailer titles

Even throughout out trailer we almost want to tell a story. Therefore we decided as a group that we were going to insert titles at certain intervals chronologically saying what was going to happen in the film without giving away any spoilers. We also made each title end in 'ED', this is so that they could all be easily associated with one another.

Marketing campaign: Carrie

The genre our group selected to base our trailer on was horror, therefore I thought to look into the different way as to which company's market there films.
After much research I found what I considered to be the far more intriguing method of advertisement.
The marketing team of the film Carrie opted to use a viral marketing campaign in which they set up an elaborate prank of a girl with 'special powers' manipulating object in a coffee shop, the powers being similar to that shown within the film Carrie itself it is not till the very end of the video that you notice that this video is in fact an advertisement so by then the audience is completely encapsulated by the video. As of today this marketing campaign has been a resounding success having 54,183,700 views.

classification clarification

We originally intended for our trailer to be categorised as a red band trailer, (adult content, not suitable for children) However after reviewing our footage we noticed that we did not include enough adult content to be classified as a red band trailer so in stead we used the green band on our trailer, (suitable for all audiences).

Asylum: trailer music

This is the song as a group we decided we wanted to use as the background music for our horror trailer. We chosen this song as it is an easily recognizable being based on a famous nursery rhyme, however it has been composed into a very sinister creepy tone which we feel that the slow tempo song coupled with the fast cutting tempo of our trailer, can create the disturbing disorientating  feeling we are aiming for with our trailer

Movie title change

We had previously named our movie project 'Glenburn' based upon the name of the school that we filmed in Skemsdale. However it was brought to our groups attention after a meeting with the schools head techer and site manager that they did not want their school being associated name wise with a horror film. Therefore after much discussion we as a group decided to change the name of our project to Asylum based upon the plot of our film being a group of teenage boys being trapped and hunted in a mental institute.  

Character Profiles

Issac-(Played by Joe Westall)
This character is part of the main group the film will be about, now Issac is the more realistic one in the group he likes to think things through first before jumping into anything so in the group before doing anything stupid he thinks of the consequences of what might happen, Issac is a family person has a big family and enjoys spending time with them all he has; Mum, Dad, two Sisters, Brother and 13 cousins and 14 Aunties and Uncles so he has a big family, he is also a big animal lover with having such a big family the majority of them have pets such as dogs and cats, Issac himself has 3 dogs which he adores.  A little bit about Issac he puts every one first instead of himself he is a very kind and caring person he will think of others before himself this is what probably helped him in getting his girlfriend which has been with now for about 3 years he treats every one with respect he never thinks low of others, he is a very sociable person likes to be involved with his mates as much as possible and do loads together go out cause mischief etc.

Teddy-(Played by Liam Rabbette)
Now Teddy is more of the chilled laid back one in the group he just goes with the flow, Teddy doesn't really have a big family he is an only child so he likes to hang out with his mates because he hates being alone his dad left him was he was 5 so his mum has raised him up on his own with out re marrying so he loves going out with his mates, Teddy is a member of a band called flight of the eagle he is the lead guitarist he is really into his music it is his passion, Teddy is very streetwise he knows all the tricks of the trade.  He will do whatever his mates do he is not worried about consequences or events that might happen, his main trait within the group is that he is that he has no fear he will do anything and that is seen highly from his friends.

Peter-(Played by Tom Parr)
Peter is the cool character of the group he is the person that in school every one knows who he is and wants to be him, Peter has a small family mum and dad and little sister he is really close to his sister he looks out for her all the time if their is any trouble at school or if she is being bullied he is the first to be their and sort it out, he doesn't like resorting to violence he always sees different way to sort out situations without resorting to violence, he is a person which is always up for a laugh and looks out for his friends however there is another side to Peter were sometimes he likes to be on his own a be a lone wolf and none of his friends question this. Peter is a very logical person he looks at things fro every point before making a decision and can spot a stupid idea from one of his makes and can understand quickly is an idea will work or not.

Luke-(Played by Max Schofield)
Luke is kind of the idiot of the group it starts from the fact that Luke has an average family mum and dad, little sister and a older brother, now he looks up to his older brother as a role model his older brother is mates with every one gets all the girls, an Luke wants to be like him so he tries copy his personality to his failure, Luke is very cocky and sometimes this gets into trouble because he doesn't know when to keep his mouth shout and his friends have pulled him out of some in-tension situations before, he is a loud person and doesn't really care what people think of him, he has a major flaw that he never thinks things through and has no common sense he just jumps into things before thinking and then realizes he has got himself into a mess and its up to his mates to get him out of it, he has abusive banter which can sometimes get out of control and cause arguments between the group but he looks out for his mates, however their is another side to Luke the real side when things start to get tension he acts like he is not scared and he is big and tough but in matter of fact he is petrified of most things but he doesn't let other people see but his friends know this side of him.

COPYRIGHT letter

                                                                                             Deyes High School
                                                                                             Deyes Lane
                                                                                             Maghull
                                                                                             L31 6DE
                                                                                             0151 526 6109
                                                                                            www.emptywebprod.co.uk
                                                          



Dear EA,
We are currently within the process of creating a horror trailer for my year 13 media studies coursework. I am writing to you regarding your rendition of the song 'Twinkle Twinkle Little Star' from your very successful game Dead Space 1. Unfortunately we are unable to guarantee that you will make any profit for your generous contribution to our project and we will accept any terms and conditions that you may have.
We look forward to hearing from you.

Regards,
Empty Web Productions

Glenburn storyboards

This is where we have gotton up to on our storyboard for our horror film trailer so far...

Production indent

This is the indent we created for our production company our group decided to not over complicate things and so we made a simple web design on Photoshop and used black and white as our colour scheme to still stay within the horror genre connotations

Asylum-Logline

"Mystified by its dark past and horrifying stories, four curious teenagers enter and are hunted by a greater evil than anticipated, within the walls of the Asylum..."

empty web productions: name creation

In order to crate our companies name we came together as a group to discuss a variety of different things that scare us and what is associated with them. We collectively came to an agreement that our production name should be empty web productions.

Trailer location 1

My group of Me max and joe went out looking for places to film our movie trailer and here are some of the images of one of the areas we are considering filming

Film poster inspiration

filming Location approval letter

Insidious Chapter 2: Poster evaluation

One of the first things to note from this film poster is the expressions on the people. they all are showing some form of fear whether it be though there facial expression like on the women and small child. Or whether it be through body language like the boy who is hiding his face from the camera.
Another thing to note from this poster is that the woman is holding a hammer like its a weapon. this insinuates that these characters are going to be in danger throughout the film.
Also this trailer focuses on two main colours, black and red. this is important to note because of the connotation of these colours. black connotes death whilst red connotes danger and blood. This makes these colours perfect for a horror poster as it is easy for the audience to look at this poster and just by the colours they can associate it with a horror film.
A rather strange aspect of this poster is that the title is facing vertically as opposed to horizontally. However perhaps this has been done to highlight the unnatural/supernatural nature of this film.
Finally just above the image of the hammer there is a slogan that says "IT WILL TAKE WHAT YOU LOVE MOST." by saying with no verification of what "it"  is this creates a sense of mystery in the film and makes the audience want to see and know more.

Insidious Chapter 2: trailer analysis

Insidious: Chapter 2 is an upcoming American horror film directed by James Wan. It is a sequel to 2011's Insidious. The plot of the film is as follows, The Lambert family are happily reunited after Josh went into the Further to get his son Dalton back. However, the paranormal events continue to occur, which become more and more terrifying. When the family begins to notice strange behaviour from the father, they start to wonder; is it really Josh that came back from the Further?

The Insidious chapter 2 trailer does not goes in a chronological story telling manner and instead opts to show very particular scenes where there is a lot of tension. The trailer runs for 2:24 and within that time shows 92 different cuts and clips. At first this seems like a lot for a horror trailer that typically opt for just building tension and fear in the audience so you would expect this number to be lower. However the Insidious chapter 2 trailer try's to incorporate a few jump scares within the trailer itself as well as incorporating some quick jump to create an uneasy unpredictable feel to the trailer.

The sound used in this trailer starts off in a pretty uncommon fashion with happy upbeat music taking centre stage accompanied with the sound and imagery of happy children laughing and playing with their parents as well as several shots of the family being together and saying goodnight to each other. Their is also use of dialect "we are a family again" but again it all appears pretty regular and their is no hint at the genre of this film being a horror yet. The large majority of shots from this segment are group shots showing the family being together apart from the odd close up of each child as they go to bed and another close up of the mother smiling at the start

It is not until 30 seconds in that the trailer take a darker turn. The happy music fades out and you are left with a disturbing scene of a darker room with child's walking toy moving into shot by itself  with the sounds of the toy being the only source of sound. This creates an extremely eery feeling. This tune from the toy continues to be the only source of sound for the trailer for a further 20 seconds whilst the mother looks round the house only to find an unknown women who suddenly vanishes. The camera shots from this segment are mid shots of the mother with the camera tracking her as she moves throughout the house as well as a high angle long shot of her as she enters the room where he second woman appear closely followed by a close up of her reaction and the fear in her face.

It is when the woman vanishes around 1 minuet in when the trailer pick up tempo and the talking from scenes returns and now scarier darker music shortly comes as well. All the sound get progressively louder and the shots get progressively shorter for around another 30 seconds until there comes a scene where one of the children say "Is there something wrong with daddy mom?". It is at this point where the music stops again and the trailer has a fade which creates a atmosphere of tension and unease among the audience.

From this point the sounds used in this trailer are short lines form the actors accompanied by a strange

warping sound getting louder and quieter with clashes arriving at random points this makes a very disturbing and again uneasy atmosphere and makes the audience feel uncomfortable just watching it. This segment of the trailer is paired with some of the more disturbing images of the trailer with a large use of fast paced cuts in between as well as lots of camera movement such as tilts and zooms to keep the audience engaged. 

From here the screen fades to black the title appears and the trailer goes out to some more happy sounding music but this time it feel a lot more creepy now that the genre has been fully established.