The wolverine: Poster analysis

The first key feature of this film poster is that it uses direct gaze from Hugh Jackman, this creates a direct mode of address from the film company to the audience.
Another feature of this film poster is that it features Hugh Jackman's name on the top and in the centre. This is because he is the main actor and the film company are wanting to use him to draw in as many viewers as they can.
Also at the bottom of the poster it feature a hashtag #THEWOLVERINE this is used so that anyone who see's this poster can use this hashtag and then they are essentially doing free advertising for the film company.
This poster also advertises the fact that this film can be viewed in 3d again to draw in a greater number of people.
This poster features an image of Hugh Jackman with his shirt of with the claws out in an intimidation stance. This highlights the fact that this is going to be a gritty action film also the fact that Hugh Jackman has his shirt off could be used to draw in a greater number of women.
Finally the background of this poster is showing somewhere in Japan which you can tell by the text on one of the buildings. this conforms with the uses and gratifications theory of consuming media to escape and also the background is also quite dark and sinister looking which is again trying to hint at the type of film that this is going to be.