Trailer Questionaire

https://docs.google.com/forms/d/1Wobb2OKYTQGDqtp6VO1SXSTrwE2-st7CAke5AzB-hSE/viewform

synergy within marketing

Synergy within marketing of a film is referring to when a film is being advertised over multiple kinds of media. This is done so that the audience are exposed to a variety of material in relation to the film without giving anything away that may ruin the experience of going to watch the film. Examples of this synergy is when a film may be advertised through not just a trailer bit also posters featured on bus stops, billboards T.v advertisements.Synergy is a reasonably affordable and reliable means of advertising a film as it makes it very unlikely for anyone to of not seen or heard about the film and so then is more likely to bring in a profit.

Trailer Research- Horrors

After going through all the film trailers that were nominated in the horror/thriller genre of the golden trailer awards I noticed several key themes running through the more successful trailers. The first thing I noticed from most of these trailers is the unique use of lighting or rather darkness which is used to create a more evil and sinister atmosphere within the trailer. Examples of this is were 'Mama' and 'The last exorcism part 2'. Another key feature that occurred throughout all of the horror trailers is the vast use of jump cuts. This is used to keep the audience nervous and not being fully prepared for what is going to pop up next for a minor scare factor within the trailer. Another key feature used within the majority of horror trailers nominated for the golden trailer awards was that all of their musical pieces used sounded rather familiar. These musical pieces consisted of a deep booming bass to create an uneasy atmosphere accompanied with a high pitch sounds to make the audience feel uneasy and on the edge of their seat an example of this from within the golden trailer awards is 'Mama'.

When making my trailer I will keep all of these factors in mind but also try to challenge some of them in order to make my trailer unique to this market.

Magazine cover analysis 1

Save the Cat-10 genre Types

• Monster in the House- Monster in the house is a genre focused mainly around horror due to its use of fear. Its main focus is scaring the audience and creating suspenseful moments. Examples of this include Grave encounters and Insidious
• Golden Fleece- Golden fleece films are highly focused around the central protagonist and follows them and their own personal story. Examples of these types of films include Meeting evil, Mechanist
• Out of the Bottle- Out of the bottle films are more quirky fantasy films focused around strange occurrences happening to people and how they deal with them. Examples of films like this include Bruce Almighty and Freaky Friday.
• Dude with a Problem- Dude with a problem films are focused around the central protagonist as they aim to overcome a issue/conflict which is usually a life or death scenario. Examples of this type of film include Apollo 13 and Die Hard
• Rites of Passage- Is when the main character faces some kind of relatable life problem such as divorce or addiction and the focus of the film is how they overcome that problem. Such as American Pie
• Buddy Love- Buddy love films are films where the main two characters are usually male and have a strong relationship which faces some form of conflict and focuses on whether or not the two will remain together whilst seeing what their lives are like. Examples of this are Starsky and Hutch
• Whydunit- This genre focuses around some form of mystery such as a murder or other crime and follows the main character as they try to discover what happened . Examples of this genre include Bad Boys
• The Fool Triumphant- This genre of film focuses around an unlikely hero overcoming some adversity to have their happy ending . Example of this are Forrest Gump.
• Institutionalized- This genre of film is focused around a group of characters as they try to overcome one key issue whilst also focusing on their own individual issues, such as the Goonies and The Experiment 
• Superhero- Superhero films are focused around an ordinary person who discovers that they have a supernatural ability unique to anyone else and how they use this ability to fight crime and other supernatural beings. Examples of Superhero films are The Amazing Spiderman and Man of Steel.

Trailer Terminology

Plot summary
The majority of trailers have a 'three act structure' similar to feature length films. This consists of (act 1) which lays out the foundation of the story. In (act 2) which drives the story further and has a dramatic climax and (act 3) which has a strong piece of "signature music " which runs over a visual montage of powerful images from the film or over a cast run of noteworthy stars who feature in the film.

Voice over
Is a narration used to help aid the establishment of the plot to the audience. Since trailers are highly condensed voice overs are used to enhance the audiences understanding of the plot.

Music
Is used to help set the mood of a trailer. Usually the music used in the trailer will not be used in the final film.
trailer music may be:

• from the score of other movies
• popular/ well known music
• "library" music which is music specifically created to be used in an advertisement
• specifically composed music
• knock offs of recognisable but expensive to licence songs.

A2 Coursework Brief

Task:

A promotion package for a new film, to include a trailer together with:

• Create a film magazine front cover
• Create poster for the film

Research and planning will be marked on the following elements:

• look into similar products
• Organisation of actors, locations, costumes or props
• Work on shot lists, layouts, drafting, scripting or storyboarding
• Time management
• Care in the presentation of the research and planning
• Skill in the use of digital technology or ICT in the presentation
• Communication skills

For your practical element you will be marked on the following aspect:

Trailer:

• The ability to hold a shot steady
• Framing a shot appropriately
• Using a variety of shot distances as appropriate
• Shooting material appropriate to the task set
• Selecting mise-en-scene
• Editing so that meaning is apparent to the viewer
• Using varied shot transitions, captions and other effects selectively and appropriately
• Using sound with images and editing appropriately

Print (Poster and magazine):

• Appropriate use of IT (InDesign, Photoshop etc.)
• Understanding of conventions of layout and page design
• Awareness of the need for variety in fonts and text size
• Accurate use of language and register
• Appropriate integration of illustration and text
• Framing a shot, including and excluding elements as appropriate
• Shooting material appropriate to the task set
• Selecting mise en scene including colour, figure, lighting, objects and setting
• Manipulating photographs as appropriate to the context for presentation