Synergy within marketing of a film is referring to when a film is being advertised over multiple kinds of media. This is done so that the audience are exposed to a variety of material in relation to the film without giving anything away that may ruin the experience of going to watch the film. Examples of this synergy is when a film may be advertised through not just a trailer bit also posters featured on bus stops, billboards T.v advertisements.Synergy is a reasonably affordable and reliable means of advertising a film as it makes it very unlikely for anyone to of not seen or heard about the film and so then is more likely to bring in a profit.
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