The majority of trailers have a 'three act structure' similar to feature length films. This consists of (act 1) which lays out the foundation of the story. In (act 2) which drives the story further and has a dramatic climax and (act 3) which has a strong piece of "signature music " which runs over a visual montage of powerful images from the film or over a cast run of noteworthy stars who feature in the film.
Voice over
Is a narration used to help aid the establishment of the plot to the audience. Since trailers are highly condensed voice overs are used to enhance the audiences understanding of the plot.
Music
Is used to help set the mood of a trailer. Usually the music used in the trailer will not be used in the final film.
trailer music may be:
- from the score of other movies
- popular/ well known music
- "library" music which is music specifically created to be used in an advertisement
- specifically composed music
- knock offs of recognisable but expensive to licence songs.
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